Why You Should Care About Page-Speed

The loading speed of your website is one of the most important factors Google considers while ranking. Although this wasn’t so a couple years ago, the significance of site speed (how quickly your website loads in your browser or mobile device) has been growing rapidly with time. A slow website would mean slower crawling rate and hence the speed at which Google will index the pages of your site will also be slow. Research shows that people don’t like to read on slow sites or even buy from them. It is a faster website that enhances the user experience. Therefore, if you want to boost traffic to your website in an organic way and reach higher rankings, you will have to increase the speed of your pages load on your website. A fast site is a user friendly site.

Site Speed Tools

First thing you need to do before you increase the speed of your site is check its speed using one of the site speed tools below. Checking from different locations might give you different results, which is why all speed tools may not give you identical results. Therefore, it is better to try out a couple of the tools given below, without relying on just one of them.

Google Page Speed Insights

This tool helps you to measure the performance of your website on desktop devices as well as mobile devices. A PageSpeed score of 85 or more should tell you that your page has been performing extremely well. Since network connection affects the site speed, this tool tests only those aspects of your page that are network-independent namely the server configuration, JavaScript, CSS and the HTML structure of your page. If you have a low scoring site it will show up in red. To get in the orange color.

Pingdom Tools

Apart from providing you with the load time of your website, Pingdom also gives you a performance grade that it calculates based on various factors. It monitors your website continuously, checking its speed, uptime and performance at a nominal charge per month.

Yslow

This is a free tool that you can use to find out the performance grade of any website that you may visit. It has about twenty performance grades that it uses to rate websites. Also, you can even take advantage of some free advice on how to improve the performance and speed of your website. You will love the way this tool breaks down the details.

WebPageTest

WebPagetest gives you the load time of your website and also grades it based on its performance. There are about six different performance grades it gives based on a variety of factors. It also gives you a few suggested changes that you can work on in order to improve the speed of your website. The option to select the country from which you want to run your test makes it easier to find out how your website performs in different places of the world.

Once you test your websites on all these tools, you will be able to get a complete overview of the way in which your site performs.

Plugins for site Speed

One more way to speed up your site is to install a caching plugin. A few good ones below include:

WP Super Cache

This is an excellent plugin which does exactly what it is supposed to do – cache your site.

WP Rocket

This provides a solution to increase the speed of your site minus risks and hassles. Although this is a better plugin, you have to pay for this as against WP Super Cache that comes absolutely free.

W3 Total Cache

This is also a good plugin to cache your site and increase its speed. However, it may not work for everyone. This is the top of the line tool and has may options. To many for the less experienced but once nicely tuned in will make your site load very quickly. It is capable of improving a score from 50 a 80 or more.

Suggestions to improve Site Speed

Apart from using a site speed tool and installing a caching plugin, there are many other things that you can do to increase the speed of your website. These include:

• Moving to another hosting service (You get what you pay for)
• Minifying JavaScript and CSS(This takes some experience so be careful)
• Optimizing the images on your site (oversized images are extremely bad for load speed)
• Minimizing HTTP requests (Less files is faster)
• Enabling the option to compress your web page (Browser caching and server caching)
• Using a CDN (Cloud Flare is very easy to setup)
• Optimizing your CSS delivery (This takes some experience so be careful)

Doing a bit of research might help you come up with many other solutions to increase the speed of your website. Although this might take a bit of your time and efforts it is very much worthwhile to hire a professional.

Building a successful business is all about Content Marketing

“We are selling mouthwatering scrumptious cookies that you have never tasted before; they’er guaranteed to satisfy your cravings and are made specifically to tantalize your taste buds.This all at an exciting price of $5/Cookie”– Buy that? If yes, why so?

Because they are customized cookies that you have never tasted? Or they are at an exciting price? Can’t decide?

Perhaps none of the reasons mentioned above allure the customer into buying the cookies.  It’s just the manner in which the cookies were presented to the potential customers that makes them desirable.

Over the past decade, the Internet has deepened its roots into people’s daily lives and made the whole world a potential buyer of products, regardless of their country of origin. All the recent hemming and hawing about the sprawling beast of content marketing has further strengthened its significance. To succeed in internet marketing, one needs to come up with strong and unique content to publicize their products. SEO, email, social media, websites, sales — all these areas, and more, come under content marketing’s umbrella.

According to research published in Interconnected World in 2012, “61% of global internet users research products online.” In order to have the product/services visible to the customers, the content plays a significant role.  It helps the product become recognized and improves the potential customer’s search ability. The use of more appropriate keywords directly impacts the chances of a specific site showing up on Google’s first page.

Another study concludes that businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. The larger the number of pages contained in a website; the more it is considered authentic and more often referred by Google. Blogging is yet another great medium, utilizing content marketing to its best. Every new blog post is recognized as a unique web page.  More interesting content on the page increases its visits, as well as the blog’s exposure.

People are engaging more and more with social media. It is a great platform for businesses to market their products. Content marketing helps the audience connect with their desired product or service and increases the overall exposure that the searched business receives.

Moving to conclusion, marketing - specifically content marketing, is extremely important for any business. The modern world relies on the Internet and social media to get recommendations for almost every type of product or service. A strong online presence can do wonders for a business and substantially improve its revenues.

Distributed by PX Media

Media Contact

Company Name: PX Media

Contact Person: Douglas

Email: douglas@pxmediainc.com

Phone: (626) 390-1082

Address:742 N Mentor Ave, 

City: Pasadena

State: CA

Country: United States

Website: www.pxmediainc.com

Laser-Focused Web Design to Maximize Conversion Rate

Your main aim while building website is to have a design that captures the interest of your visitors and compels them to take immediate actions. You will definitely go ahead to take necessary steps to make this happen. The main thing you need to focus is on the composition of the website as it is critically important for your conversion rate. 

How you can take care of the composition of your website? Or how can you end up building a website that maximizes conversion rates?

A professional Los Angeles website design company can help you build a website that will capture your visitors’ attention and get successful CTA (Call to Action) before they leave.  They will take keen interest in understanding your motives and expectations. They will analyze your industry, review your competitors’ websites and then plan a design that works especially for you.  

You need to focus on many things while choosing the best web design for building your website. One thing that is of prime importance is keeping the page elements systematic. You should discuss about this factor with your hired web design firm in Los Angeles in advance. Your visitors will be confused more if the design is chaotic. If you want your web page to focus on user conversion, each section of the web page should be dedicated to a specific topic. White space should be used to keep the items separated but related. Use of good colors and font will draw more attention. Also, the use of arrows, bright circles, large graphics and vector characters will boost traffic and help in more conversions. Your Pasadena website design service provider will take care of all these points in a very professional way. This will help you in conveying your business message to your customers in a proper way and get more conversion rate.

Are You Hunting For The Best Graphics Design And SEO Services In Los Angeles?

Are you a new company looking forward in making a niche in advertising sector? Are you a new club looking to promote a new event for the coming week or month and you need that eye-catching flyer? Are you simply looking for a good partner for your beauty works such as make-up artistry and hair coloring? Or are you simply looking to make your already-set site to fit with the various platforms of today’s world while making your statement in the respective market you are in with proper SEO services in Los Angeles? Then look no further than here for all these needs and more. We at PX Media are here to help you achieve these goals while also ensuring you get not having your pockets hurting. Our services are founded on the essence of timeliness and perfection to ensure you as the customer get these things all done in the time you want them and even breaking deadlines as well to ensure you can view the work as well as understand the concepts that have gone into the work. 

Los Angeles graphic design firms are not as affordable these days as they once were, hence such projects such as SEO services in Los Angeles have really become expensive. As such we at PX Media ensure you get these quality services in the best prices you have ever seen in the market. The cost of such services has most Los Angeles graphic design firms losing out on proper client relations and this is where we at PX Media come in to ensure you get the help you need for the prosperity of your company or yourself as a person. Graphics services have never been better than this. 

Call us on PX Media or visit our website and get the best services you could ever as for. http://www.pxmediainc.com/.