How to Increase Your Conversion Rate
Just
having a great design is not the end of the job. In fact, if you browse the web
for a while, you will realize the fact that there are hundreds of seemingly
‘perfect’ websites available but, the problem is, a vast majority of them are
failing miserably to convert a single visitor on a regular basis.
As obvious, the purpose of a
website is to make it easier for people to connect to the brand. But sadly,
there are some websites that are doing just the opposite. They make it tough,
if not impossible for the visitors to browse the websites properly and send an
email.
What good is a website if it
fails to encourage people to send you an email via the Contact Form, get
subscribed to the newsletter or buy some products? No matter how many visitors
your website is drawing on a regular basis, it would not matter much with an
abysmal conversion rate. To make your marketing efforts get reflected in the
revenue graph, you need to master the art of conversion optimization at any
cost.
The growth of your business is
invariably associated with the ability of your website to convince and
eventually convert the visitors into customers. Failure to do so will result in
the untimely demise of your business.
Now, the thing is, increasing
the conversion rate of a website is not as complicated as it cracks up to be.
In fact, a good designer is supposed to be aware of what encourages a visitor
to perform a certain task. But sadly not all web designers are not aware of
these marketing tricks. Don’t get depressed though. If you have no idea how to
enhance the conversion rate of your website because here in this article, we
are going to let you know the ‘secrets’ of conversion rate optimization. In
case, you are finding it overwhelmingly difficult, you can contact a Pasadena based web
Design Company who knows how to design and develop a conversion oriented
website.
Simplifying the Buying Process
If you are an owner of an
ecommerce store, you have to ensure that the visitors are not facing any kind
of difficulties while trying to purchase products. By incentivizing the buying
process, you will be able to convert more people. For
example, some ecommerce stores tend to offer – ‘Free Shipping’ whenever a buyer
makes a purchase of a certain amount. This type of incentive encourages people
to make a quick buying decision in the favor of the online store.
Don’t force people to sign up
while they are trying to purchase products from your store. Since an increasing
number of people are browsing websites from their mobile devices, it would be
tough for them to sign up because of its small screen size of the mobile
devices. Therefore, there should be an option like – ‘Guest Checkout’. This
will fix this issue.
Don’t confuse the visitors with
too many options. It is a fact that too many options act as a deterrent rather
than catalyst in the conversion path. The rule of thumb is that there should
not be more than 3 options at a given time. You can confirm this rule by
contacting any graphic
Design Company in Los Angeles.
Call to Action
Visitors should not feel lost on
a landing page. There should be specific instructions as to what you want them
to do. For example, if you want them to purchase a product, the page should
have a ‘Buy Now’ button. Similarly, if you want them to get subscribed to your
newsletter, you need to include a pop up or Lightbox asking people to enter
their email address to get subscribed.
However, you should not go too
far with the concept of Call to Action because the presence of too many Call to
Action buttons would only lead to confusion and the visitors will lose their
concentration. This may result in lower conversion rate. Pasadena based Web Design companies are aware
of this issue and which is why they are offering low cost conversion oriented
design service.
Increase Trust Value
There
are probably hundreds of websites available that are offering almost many of
the same services. 
Then why on earth, should a visitor put his trust
on your website? This is a valid question and you need to have an answer for
that. The only way to convince the visitors that you are a leader in the domain
is by adding some trust signs or seals like for example - VeriSign.
Then why on earth, should a visitor put his trust
on your website? This is a valid question and you need to have an answer for
that. The only way to convince the visitors that you are a leader in the domain
is by adding some trust signs or seals like for example - VeriSign.
• If you
have published some articles in leading journals like – NYTimes, CNN, Vice News
etc, you should feature those articles/news in the landing or home pages. This
will help you win the trust of the visitors. If possible, link to those
articles or news from the landing or home
pages.
• Have you
hired someone whose profile really stands out or who is quite well known to the
public? In that case, you have got a golden opportunity to promote the
trustworthiness of your brand. Feature the profile of that person in the About
Us section of the website to boost the confidence level of the visitors.
• By
adding testimonials of your former clients, you will be able to add credibility
to your website. The testimonials should be followed by the head shots of the
clients to make them appear genuine.
• Another
way you can make your organization appear trustworthy is by including some
pictures of your employees in actions. By including some pictures of your
office on the website, you will be able to make a point that your business does
exist and it is a legitimate one.
Eliminate Distractions
The journey of a customer from
the landing page to the Check Out page should be frictionless as much as
possible. Buyers are finicky in nature and they tend to get distracted all the
time. Therefore, your design should not be adding more
distractions in that path as this would lead to Shopping Cart Abandonment – a
term that casts terror in the hearts of the marketers.
You can start the elimination
process by identifying the distractions on the web page. First try to figure
out which design elements are not serving any purpose. Then start removing them
but make sure that you are not making any sacrifice on the creativity front.
Focus on USP
Without having a clearly defined
USP, (an acronym for Unique Selling Point), your website will not be able to
seize the attention of the targeted audience. To put in layman’s words – USP is
what sets your business apart from rest of the others. It can be anything like
– Free Shipping, $50 Discount or A Hassle-free Return Policy.
Make
sure that the USP of your organization gets maximum attention otherwise you
will not see any major changes in the conversion rate of the website. USP
informs and educates the audience about the benefits of buying your products or
opting for the service that you are offering. Without it, people would have to
spend considerable amount of time and energy to figure out the benefits of the
products that you are offering. Since most people are lazy, they might think
otherwise and decide to browse the websites of your competitors. So, the USP of
the organization needs to get the attention that it deserves.
A/B Testing
You should not be satisfied with
the existing conversion rate of your landing pages. You have to be bold and
brave and start doing A/B testing. A/B testing is a process where you serve two
different sets of a landing page to a group of targeted audience and then
observe which version of the landing page is performing better. The design does
not have to be entirely different from one another at all. Sometimes a minor
change like changing the position of Call to Action texts is enough to trigger
higher conversion. Based on the outcome, you will select the high performing
version and this will definitely help you increase the conversion rate of the
website.
So, these are some tactics that
you need to implement in your marketing mix to see higher conversion rate from
your website.
Distributed by PX Media
Media Contact
Company Name: PX Media
Contact Person: Doug
Email: douglas@pxmediainc.com
Phone: (626) 390-1082
Address: 742 N Mentor Ave,
City: Pasadena
State: CA
Country: United States
Website: www.pxmediainc.com
Labels: graphic design agency Los Angeles, Internet Marketing Company Pasadena, marketing company in Los Angeles, Website Design Company Pasadena
posted by PX Media @ November 06, 2015
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