How to Increase Your Conversion Rate

Just having a great design is not the end of the job. In fact, if you browse the web for a while, you will realize the fact that there are hundreds of seemingly ‘perfect’ websites available but, the problem is, a vast majority of them are failing miserably to convert a single visitor on a regular basis.

As obvious, the purpose of a website is to make it easier for people to connect to the brand. But sadly, there are some websites that are doing just the opposite. They make it tough, if not impossible for the visitors to browse the websites properly and send an email.

What good is a website if it fails to encourage people to send you an email via the Contact Form, get subscribed to the newsletter or buy some products? No matter how many visitors your website is drawing on a regular basis, it would not matter much with an abysmal conversion rate. To make your marketing efforts get reflected in the revenue graph, you need to master the art of conversion optimization at any cost.

The growth of your business is invariably associated with the ability of your website to convince and eventually convert the visitors into customers. Failure to do so will result in the untimely demise of your business.

Now, the thing is, increasing the conversion rate of a website is not as complicated as it cracks up to be. In fact, a good designer is supposed to be aware of what encourages a visitor to perform a certain task. But sadly not all web designers are not aware of these marketing tricks. Don’t get depressed though. If you have no idea how to enhance the conversion rate of your website because here in this article, we are going to let you know the ‘secrets’ of conversion rate optimization. In case, you are finding it overwhelmingly difficult, you can contact a Pasadena based web Design Company who knows how to design and develop a conversion oriented website.

Simplifying the Buying Process

If you are an owner of an ecommerce store, you have to ensure that the visitors are not facing any kind of difficulties while trying to purchase products. By incentivizing the buying process, you will be able to convert more people. For example, some ecommerce stores tend to offer – ‘Free Shipping’ whenever a buyer makes a purchase of a certain amount. This type of incentive encourages people to make a quick buying decision in the favor of the online store.

Don’t force people to sign up while they are trying to purchase products from your store. Since an increasing number of people are browsing websites from their mobile devices, it would be tough for them to sign up because of its small screen size of the mobile devices. Therefore, there should be an option like – ‘Guest Checkout’. This will fix this issue.

Don’t confuse the visitors with too many options. It is a fact that too many options act as a deterrent rather than catalyst in the conversion path. The rule of thumb is that there should not be more than 3 options at a given time. You can confirm this rule by contacting any graphic Design Company in Los Angeles.

Call to Action

Visitors should not feel lost on a landing page. There should be specific instructions as to what you want them to do. For example, if you want them to purchase a product, the page should have a ‘Buy Now’ button. Similarly, if you want them to get subscribed to your newsletter, you need to include a pop up or Lightbox asking people to enter their email address to get subscribed.

However, you should not go too far with the concept of Call to Action because the presence of too many Call to Action buttons would only lead to confusion and the visitors will lose their concentration. This may result in lower conversion rate. Pasadena based Web Design companies are aware of this issue and which is why they are offering low cost conversion oriented design service.

Increase Trust Value

There are probably hundreds of websites available that are offering almost many of the same services. Then why on earth, should a visitor put his trust on your website? This is a valid question and you need to have an answer for that. The only way to convince the visitors that you are a leader in the domain is by adding some trust signs or seals like for example - VeriSign.

•  If you have published some articles in leading journals like – NYTimes, CNN, Vice News etc, you should feature those articles/news in the landing or home pages. This will help you win the trust of the visitors. If possible, link to those articles or news from the landing or home pages.

•  Have you hired someone whose profile really stands out or who is quite well known to the public? In that case, you have got a golden opportunity to promote the trustworthiness of your brand. Feature the profile of that person in the About Us section of the website to boost the confidence level of the visitors.

•  By adding testimonials of your former clients, you will be able to add credibility to your website. The testimonials should be followed by the head shots of the clients to make them appear genuine.

•  Another way you can make your organization appear trustworthy is by including some pictures of your employees in actions. By including some pictures of your office on the website, you will be able to make a point that your business does exist and it is a legitimate one.

Eliminate Distractions

The journey of a customer from the landing page to the Check Out page should be frictionless as much as possible. Buyers are finicky in nature and they tend to get distracted all the time. Therefore, your design should not be adding more distractions in that path as this would lead to Shopping Cart Abandonment – a term that casts terror in the hearts of the marketers.

You can start the elimination process by identifying the distractions on the web page. First try to figure out which design elements are not serving any purpose. Then start removing them but make sure that you are not making any sacrifice on the creativity front.

Focus on USP

Without having a clearly defined USP, (an acronym for Unique Selling Point), your website will not be able to seize the attention of the targeted audience. To put in layman’s words – USP is what sets your business apart from rest of the others. It can be anything like – Free Shipping, $50 Discount or A Hassle-free Return Policy.

Make sure that the USP of your organization gets maximum attention otherwise you will not see any major changes in the conversion rate of the website. USP informs and educates the audience about the benefits of buying your products or opting for the service that you are offering. Without it, people would have to spend considerable amount of time and energy to figure out the benefits of the products that you are offering. Since most people are lazy, they might think otherwise and decide to browse the websites of your competitors. So, the USP of the organization needs to get the attention that it deserves.

A/B Testing

You should not be satisfied with the existing conversion rate of your landing pages. You have to be bold and brave and start doing A/B testing. A/B testing is a process where you serve two different sets of a landing page to a group of targeted audience and then observe which version of the landing page is performing better. The design does not have to be entirely different from one another at all. Sometimes a minor change like changing the position of Call to Action texts is enough to trigger higher conversion. Based on the outcome, you will select the high performing version and this will definitely help you increase the conversion rate of the website.

So, these are some tactics that you need to implement in your marketing mix to see higher conversion rate from your website.

Distributed by PX Media

Media Contact

Company Name: PX Media

Contact Person: Doug

Email: douglas@pxmediainc.com

Phone: (626) 390-1082

Address: 742 N Mentor Ave,

City: Pasadena

State: CA

Country: United States

Website: www.pxmediainc.com

Get 50% More Traffic To Your Business Website By Making It Mobile Friendly

Mobilegeddon – heard of it? As a member of digital publisher or blogosphere one must be aware of Google’s Mobile Friendly update.

It was published earlier this year and shattered Google’s ranking of many famous sites which did not have mobile versions, including Reddit, NBC sports and US Census Bureau.  Why would a portable device accessible site affect sales when a site is already famous? The answer lies within the technology trends followed throughout the world.

Portability is the new synonym for accessibility. Mobile gadgets fit perfectly in the definition. For ten years - If it’s on the Internet, it’s popular - has been the valid argument.  However - if its mobile friendly, it’s popular - is the new slogan. That being the argument; having a website which is compatible on mobile devices is immensely important for a business.

A mobile-friendly site should render these qualities to get maximum benefit:  Neat and organized content; Viewing without the need to zoom-in; fast loading speed; and improved mobile SEO. Being a user, one demands presentable content which is easy to comprehend. Imagine accessing Facebook from a phone and finding a jumble of non-organized words and randomly appearing images or miniaturized unreadable content. It would make the social media experience less fun.  Due to the lack of a mobile compatible website or a responsive website, a user might not visit a particular site that often. Out and on-the-go accessibility of any site will not only increase its traffic, but also get the company dedicated clients. If a user finds neatly formatted and easily accessible content, they are more likely to visit the site again and engage with the content.

Speed holds importance, as time is limited. Studies have shown that if a site takes more than 4 - 6 seconds to load, the user will more often than not abandon the page. The code for a mobile responsive site is small, which helps it load more quickly than a none responsive website’s code. The code helps the site to download faster and be user friendly and more presentable.

Publicizing a site on the Internet? When it comes to search engine optimization, the only master to look to is Google. They have policies for mobile websites and if your website ticks all those points - Hurray! You are good to go. Google prefers responsive website design, but it also supports a separately built HTML page for mobile version (if it does not contain RSS feeds or heavy images or video clips). Getting the site approved by Google’s speed and mobile test will lessen 60% of your worries, thus making the site appear on Googles search results and increase its traffic.

As pointed out, having a mobile compatible version of a website will not only increase traffic but also enable the business to increase its sales. Let this point conclude the argument that according to a study by Search Engine Watch, mobile traffic has now exceeded desktop traffic and will continue to increase as smartphones and tablets become faster and cheaper.

Distributed by PX Media

Media Contact

Company Name: PX Media

Contact Person: Doug

Email: douglas@pxmediainc.com

Phone: (626) 390-1082

Address:742 N Mentor Ave, 

City: Pasadena

State: CA

Country: United States

Website: www.pxmediainc.com

Building a successful business is all about Content Marketing

“We are selling mouthwatering scrumptious cookies that you have never tasted before; they’er guaranteed to satisfy your cravings and are made specifically to tantalize your taste buds.This all at an exciting price of $5/Cookie”– Buy that? If yes, why so?

Because they are customized cookies that you have never tasted? Or they are at an exciting price? Can’t decide?

Perhaps none of the reasons mentioned above allure the customer into buying the cookies.  It’s just the manner in which the cookies were presented to the potential customers that makes them desirable.

Over the past decade, the Internet has deepened its roots into people’s daily lives and made the whole world a potential buyer of products, regardless of their country of origin. All the recent hemming and hawing about the sprawling beast of content marketing has further strengthened its significance. To succeed in internet marketing, one needs to come up with strong and unique content to publicize their products. SEO, email, social media, websites, sales — all these areas, and more, come under content marketing’s umbrella.

According to research published in Interconnected World in 2012, “61% of global internet users research products online.” In order to have the product/services visible to the customers, the content plays a significant role.  It helps the product become recognized and improves the potential customer’s search ability. The use of more appropriate keywords directly impacts the chances of a specific site showing up on Google’s first page.

Another study concludes that businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. The larger the number of pages contained in a website; the more it is considered authentic and more often referred by Google. Blogging is yet another great medium, utilizing content marketing to its best. Every new blog post is recognized as a unique web page.  More interesting content on the page increases its visits, as well as the blog’s exposure.

People are engaging more and more with social media. It is a great platform for businesses to market their products. Content marketing helps the audience connect with their desired product or service and increases the overall exposure that the searched business receives.

Moving to conclusion, marketing - specifically content marketing, is extremely important for any business. The modern world relies on the Internet and social media to get recommendations for almost every type of product or service. A strong online presence can do wonders for a business and substantially improve its revenues.

Distributed by PX Media

Media Contact

Company Name: PX Media

Contact Person: Douglas

Email: douglas@pxmediainc.com

Phone: (626) 390-1082

Address:742 N Mentor Ave, 

City: Pasadena

State: CA

Country: United States

Website: www.pxmediainc.com