Get 50% More Traffic To Your Business Website By Making It Mobile Friendly

Mobilegeddon – heard of it? As a member of digital publisher or blogosphere one must be aware of Google’s Mobile Friendly update.

It was published earlier this year and shattered Google’s ranking of many famous sites which did not have mobile versions, including Reddit, NBC sports and US Census Bureau.  Why would a portable device accessible site affect sales when a site is already famous? The answer lies within the technology trends followed throughout the world.

Portability is the new synonym for accessibility. Mobile gadgets fit perfectly in the definition. For ten years - If it’s on the Internet, it’s popular - has been the valid argument.  However - if its mobile friendly, it’s popular - is the new slogan. That being the argument; having a website which is compatible on mobile devices is immensely important for a business.

A mobile-friendly site should render these qualities to get maximum benefit:  Neat and organized content; Viewing without the need to zoom-in; fast loading speed; and improved mobile SEO. Being a user, one demands presentable content which is easy to comprehend. Imagine accessing Facebook from a phone and finding a jumble of non-organized words and randomly appearing images or miniaturized unreadable content. It would make the social media experience less fun.  Due to the lack of a mobile compatible website or a responsive website, a user might not visit a particular site that often. Out and on-the-go accessibility of any site will not only increase its traffic, but also get the company dedicated clients. If a user finds neatly formatted and easily accessible content, they are more likely to visit the site again and engage with the content.

Speed holds importance, as time is limited. Studies have shown that if a site takes more than 4 - 6 seconds to load, the user will more often than not abandon the page. The code for a mobile responsive site is small, which helps it load more quickly than a none responsive website’s code. The code helps the site to download faster and be user friendly and more presentable.

Publicizing a site on the Internet? When it comes to search engine optimization, the only master to look to is Google. They have policies for mobile websites and if your website ticks all those points - Hurray! You are good to go. Google prefers responsive website design, but it also supports a separately built HTML page for mobile version (if it does not contain RSS feeds or heavy images or video clips). Getting the site approved by Google’s speed and mobile test will lessen 60% of your worries, thus making the site appear on Googles search results and increase its traffic.

As pointed out, having a mobile compatible version of a website will not only increase traffic but also enable the business to increase its sales. Let this point conclude the argument that according to a study by Search Engine Watch, mobile traffic has now exceeded desktop traffic and will continue to increase as smartphones and tablets become faster and cheaper.

Distributed by PX Media

Media Contact

Company Name: PX Media

Contact Person: Doug

Email: douglas@pxmediainc.com

Phone: (626) 390-1082

Address:742 N Mentor Ave, 

City: Pasadena

State: CA

Country: United States

Website: www.pxmediainc.com

Building a successful business is all about Content Marketing

“We are selling mouthwatering scrumptious cookies that you have never tasted before; they’er guaranteed to satisfy your cravings and are made specifically to tantalize your taste buds.This all at an exciting price of $5/Cookie”– Buy that? If yes, why so?

Because they are customized cookies that you have never tasted? Or they are at an exciting price? Can’t decide?

Perhaps none of the reasons mentioned above allure the customer into buying the cookies.  It’s just the manner in which the cookies were presented to the potential customers that makes them desirable.

Over the past decade, the Internet has deepened its roots into people’s daily lives and made the whole world a potential buyer of products, regardless of their country of origin. All the recent hemming and hawing about the sprawling beast of content marketing has further strengthened its significance. To succeed in internet marketing, one needs to come up with strong and unique content to publicize their products. SEO, email, social media, websites, sales — all these areas, and more, come under content marketing’s umbrella.

According to research published in Interconnected World in 2012, “61% of global internet users research products online.” In order to have the product/services visible to the customers, the content plays a significant role.  It helps the product become recognized and improves the potential customer’s search ability. The use of more appropriate keywords directly impacts the chances of a specific site showing up on Google’s first page.

Another study concludes that businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. The larger the number of pages contained in a website; the more it is considered authentic and more often referred by Google. Blogging is yet another great medium, utilizing content marketing to its best. Every new blog post is recognized as a unique web page.  More interesting content on the page increases its visits, as well as the blog’s exposure.

People are engaging more and more with social media. It is a great platform for businesses to market their products. Content marketing helps the audience connect with their desired product or service and increases the overall exposure that the searched business receives.

Moving to conclusion, marketing - specifically content marketing, is extremely important for any business. The modern world relies on the Internet and social media to get recommendations for almost every type of product or service. A strong online presence can do wonders for a business and substantially improve its revenues.

Distributed by PX Media

Media Contact

Company Name: PX Media

Contact Person: Douglas

Email: douglas@pxmediainc.com

Phone: (626) 390-1082

Address:742 N Mentor Ave, 

City: Pasadena

State: CA

Country: United States

Website: www.pxmediainc.com

Laser-Focused Web Design to Maximize Conversion Rate

Your main aim while building website is to have a design that captures the interest of your visitors and compels them to take immediate actions. You will definitely go ahead to take necessary steps to make this happen. The main thing you need to focus is on the composition of the website as it is critically important for your conversion rate. 

How you can take care of the composition of your website? Or how can you end up building a website that maximizes conversion rates?

A professional Los Angeles website design company can help you build a website that will capture your visitors’ attention and get successful CTA (Call to Action) before they leave.  They will take keen interest in understanding your motives and expectations. They will analyze your industry, review your competitors’ websites and then plan a design that works especially for you.  

You need to focus on many things while choosing the best web design for building your website. One thing that is of prime importance is keeping the page elements systematic. You should discuss about this factor with your hired web design firm in Los Angeles in advance. Your visitors will be confused more if the design is chaotic. If you want your web page to focus on user conversion, each section of the web page should be dedicated to a specific topic. White space should be used to keep the items separated but related. Use of good colors and font will draw more attention. Also, the use of arrows, bright circles, large graphics and vector characters will boost traffic and help in more conversions. Your Pasadena website design service provider will take care of all these points in a very professional way. This will help you in conveying your business message to your customers in a proper way and get more conversion rate.

Recent WordPress exploit. Update to the latest version 4.2.1 NOW!

If your website is built on WordPress, it is important to note that there have been some issues regarding XSS (Cross-site Scripting) recently with WordPress versions 4.1.1 and earlier. This vulnerability can enable anonymous users to compromise a website if you do not Update your website to the newest WordPress versions and all theme and plugins. The issue was caused by documentation in the official WordPress Codex for the popular functionsadd_query_arg() and remove_query_arg() not being very clear which has led to their unsecured use by developers.

This has affected many of the most popular WordPress themes and plugins. At this time there is a comprehensive review taking place to ensure that issues with the affected ones are being resolved.

According to Gary Pendergast, who is assisting in the effort to resolve this, “There is no official headcount on how many plugin’s are affected, as it’s a case-by-case things to check.” He has also indicated that some of the affected plugins are no longer having automated updates, stating “Jetpack, EDD, P3, Download Monitor and Related Posts for WP opted-in for auto updates, I didn’t keep track of who opted out.”

When was this issue discovered and who was affected?

The vulnerabilities in the themes and plugins were first discovered by Joost De Valk and shared on his Yoast site. Joost identified the issues with the themes and plugins approximately two weeks ago, a joint release from a group of developers was created with the WordPress security team. This joint release represented a shared mission to resolve these issues and share needed information with current users. All patches and updates were pushed to users within the last week.

As previously stated not all of the affected themes and plugins have been determined, we have listed several that have been identified below, however this is not a complete list.

• Gravity Forms
• WP E-Commerce
• WP Touch
• WordPress SEO
• Updraft Plus
• Google Analytics by Yoast
• Jetpack
• All in One SEO
• Easy Digital Downloads
• My Calendar
• Ninja Forms

These just represent a few of the affected themes and plugins, so if you do not see one you have used on the list that does not mean it wasn’t affected. As more research is completed additional plugins will be identified.

It is not uncommon for issues that cause vulnerability to arise, it is more common than most people realize. What is important is that information is shared with the user, and that the information needed to protect the user from vulnerabilities is shared.