Why SEO Services in Los Angeles Are the Key to the Future of Your Business

 

Creating a website is just the first step in becoming an eCommerce business or expanding your brick-and-mortar business to include online ordering. Even if you’re not selling a product online, you want people to find your website to learn more about your services or your organization. Without search engine optimization, though, you may find that your website gets very little traffic. This is why it is so vital that you work with a company that offers experienced SEO services in Los Angeles. Here are some of the ways your business may struggle without SEO.

Customers Will not Be Able to Find You

If you don’t have good SEO, search engines simply won’t be able to properly match what your website offers with what customers are looking for. Your site will constantly be ranked lower than those with better keywords, which means you won’t be on the first page. You may not even be on the second or third pages of results, and very few people search beyond that. You’ll likely see that you are getting very little traffic and even fewer conversions. It won’t be because of your products, services, or even your webpage design—it will simply be because people aren’t seeing your website in search results.

Competitors Will Steal Your Customers

Without a good Pasadena SEO company on your side, you’ll be at a disadvantage when compared to your competitors. They will be working with top SEO companies and other online marketing experts, which means they will be ranking in the top positions on a search. Potential customers who are simply looking for a product or service instead of your specific business are going to look at these competitors first. If they find the product they want at the right price, they will never get to your website. They’re going to buy from your competitor, and they are likely going to become repeat customers unless they have a compelling reason not to. Every time this happens, your potential customer base shrinks.

You May Lose Mobile Customers

When it comes to SEO and web design, fighting to bring in PC users is no longer enough. Many people use their smartphones, tablets, and other mobile devices to search for local businesses, especially retail businesses and restaurants. If you don’t have your website optimized for local queries and aren’t working with a top web designer in Burbank to create a website that reads well on mobile devices, those customers will go elsewhere. You may find yourself struggling as fewer and fewer customers look at things like flyers and signs but instead turn to mobile searches to find nearby businesses.

Your Marketing Campaigns Will Be Less Effective

Speaking of flyers, signs, billboards, and other traditional marketing means, you may find that you no longer see as good of a return on these campaigns as you once did. There are several reasons for this. First, of course, is that many people look online for businesses rather than looking at flyers or other information. Mailers often go right in the trash or recycling unless they come at just the right time. Signs are often ignored since customers often do their online research before they leave the house, so they already have their destination in mind. Then there’s the increasing costs of doing traditional advertising. Direct mailing, for example, is more expensive than ever due to postage costs going up. Printing, too, has increased in cost. These additional costs mean your campaign must bring in more revenue in order to justify those costs.

That’s not to say that you should abandon these traditional marking methods—they do have their place in increasing your customer base and revenue. However, relying on them alone can be a mistake. Instead, SEO should become a key part of your marketing plan. In fact, SEO typically has a much better return on investment and is a more effective manner of reaching people than any print material. This is especially true if you work with a great content writing company to craft text that highlights your company, your products, and why customers should work with you instead of others.

If You Take a DIY Approach to SEO, You Can Do More Harm Than Good

It is true that there is a lot of information online about SEO, including several tutorials and DIY instructions. Some, especially small business owners, are often tempted to take on the task of optimizing their websites themselves. However, while this may sound like a way of saving money, ultimately it can cost much more. SEO is always changing, and methods that were once widely used may no longer get any results. In some cases, they can cause search engines to penalize your website. Keyword stuffing, for example, used to be done all the time. Today, though, websites that do this often get de-listed from results.

This means trying to figure out how to do your own SEO can backfire if you don’t keep up with SEO trends or if you read old information. You may end up using ineffective keywords, which means your website won’t rank in the right searches. It can be difficult to work out what’s wrong with these keywords if you don’t have experience with SEO, so you may not be able to improve your results.

Then there’s the fact that you’re focusing your time and energy on learning SEO instead of doing what you need to do to advance your business. You may find yourself trying to your business, coordinate with manufacturers, manage your shipments, and learn SEO all at once. That will take its toll on you and likely means things aren’t done to the best of your ability.

The teams that offer SEO services in Los Angeles focus solely on SEO and web design. They aren’t dividing their attention between tasks. You can rely on them to use today’s best SEO strategies to get your website the attention it deserves. Don’t hesitate to partner with an SEO services company to reduce the struggles you face.

Content is originally posted at https://www.pxmediainc.com/why-seo-services-in-los-angeles-are-the-key-to-the-future-of-your-business/

Cryptocurrency's Huge Impact on Businesses in 2021

 

You can’t help but hear the buzz about cryptocurrency these days. You may be at the point of being ready to invest in it, and perhaps you’ve thought about accepting crypto at your business. Here are several compelling reasons to strongly consider making that move in 2021.

Crypto’s User Base Is Growing Globally

It’s often easier to make business decisions when you can refer to reliable, relevant data. Statistics can give you an idea of the overall trends that could positively or negatively impact your company. Seeing measurable indications that a progressively larger number of people use cryptocurrency could be enough to convince you that 2021 is an excellent time to start accepting it at your business.

The University of Cambridge’s 2nd Global Cryptoasset Survey may provide the content you need. It includes data through part of 2018 — the most recent information available from the authors — and shows a clear growth pattern in the number of people using cryptocurrencies. For example, the research highlighted a 94% growth rate in the number of identification-verified cryptocurrency users between the end of 2017 and the first three quarters of 2018.

Moreover, identification-verified user accounts only comprised 10% of all signups at cryptocurrency services in 2016, but the percentage rose to 25% in the first quarter of 2018.

The study’s data came from 47 countries and five world regions. That means wherever you operate, there’s a good chance your nation will experience some of this growth.

The researchers also mentioned that measuring identification-verified users provided a more accurate total than overall people on a crypto platform. Some may sign up but never do anything more at the site. Those that take time to verify an ID are likely more serious about actively participating.

Specialized Maps Show People Where They Can Use Cryptocurrency

You probably already know the importance of going through the steps of getting your business verified and making it show up on Google Maps. Something useful to know when thinking about accepting crypto at your enterprise is that there are several specialized maps showing the tens of thousands of places worldwide where people can pay with cryptocurrencies.

Getting your business listed on them is typically a self-service process you can do in a few minutes. Some maps also show you where crypto ATMs are located. Studying those specifics can help you decide if it’s worthwhile to have one on your premises.

The fact that these specialty maps exist is another solid reason to start accepting cryptocurrencies at your business in 2021. Consider that the people most often accessing them are probably either long-time crypto enthusiasts or individuals who are just beginning to get involved and want to find cryptocurrency-friendly merchants. Consumers from both of those segments could bring you new business and become repeat customers.

Some of your existing customers may use cryptocurrencies as well. That’s why it makes sense to publicize your acceptance of those forms of payment on your blog, social media pages, and website. Consider how signage such as a window sticker on the front door could inform passersby that you accept some cryptocurrencies, along with more traditional types of payment, such as credit and debit cards.

Most People Use Cryptocurrency for Aboveboard Transactions

Maybe you’ve seen headlines associating cryptocurrencies with illegal activities like Ponzi schemes, ransomware attacks, and money laundering efforts. You might think cryptocurrencies could hurt your business more than help it, given those eyebrow-raising ways that some people use them.

However, the critical thing to remember is that the vast majority of people dealing with cryptocurrencies do so for legitimate, legal reasons. Research into incidences of cryptocurrencies used in financial crimes shows that they account for a tiny amount of overall digital currency activity. Only about 1% of cryptocurrency transactions in 2019 had links to illicit activities.

The report also cited that 81% of Americans are familiar with cryptocurrencies. You can take those two statistics together and see why accepting cryptocurrencies at your business in 2021 makes sense.

The chances of you directly encountering someone using cryptocurrency illegally are incredibly slim. It’s even less likely that your business would get wrapped up in a crypto-related crime just because one of your customers did not abide by the laws. Keep in mind, too, that the ways law enforcement officials catch people engaged in financial crimes have evolved along with the nontraditional payment forms those criminals might use.

Artificial intelligence (AI) and the blockchain are among the emerging options that can spot potentially unlawful activities. As it stands, business owners should not feel overly fearful about people who use cryptocurrencies for illegal reasons. They should instead focus on how accepting crypto could appeal to new customers and help their enterprises grow.

Research Indicates That Accepting Cryptocurrency Drives New Customers and Sales

Perhaps the statistics about the growing usage of cryptocurrencies is still not enough to wholly win you over and convince you to start accepting them at your business. If so, consider that a study also found a connection between merchants letting people pay with cryptocurrency and getting more customers and sales.

The study examined the outcomes of sellers that used a service to accept bitcoin at their businesses. It found that up to 40% of people who paid with that cryptocurrency were new customers. Additionally, the sizes of the bitcoin purchases were more than twice that of credit card transactions.

Due to those advantages, the merchants that chose to accept bitcoin saw an average 327% return on investment, the research revealed. Another interesting conclusion was that enabling people to pay with bitcoin caused a substantial reduction in business risk by lowering or eliminating expenses related to fraud or errors.

Accepting cryptocurrencies does not mean you can scale back on the things that ordinarily attract people to your business, such as fantastic service, reasonable prices and a wide selection of products people want. However, as this study confirmed, being open to cryptocurrency could make more consumers eager and willing to buy from you.

What Can You Expect as a Crypto-Friendly Merchant?

It’s impossible to predict what will happen if you decide to start offering cryptocurrencies at your business. However, this overview uses data to give you a trustworthy look at what’s likely.

For example, the rising growth and familiarity with cryptocurrencies mean a larger segment of your audience may already be using them or want to soon. Additionally, crypto integration services and maps showing the locations that accept cryptocurrencies make it easier for merchants to take digital currencies and promote the fact that people can pay with them.

Statistics also emphasize that accepting cryptocurrencies could have a direct and positive impact on sales and customer volumes. Plus, although some people use cryptocurrencies for illegal reasons, the percentage of doing so represents a remote risk. It should not make you avoid catering to people who want to conduct their transactions with bitcoin or other popular crypto options.

Think of this information as food for thought. You should do a substantial amount of additional research before finalizing this or any other business decision. However, the odds appear in favor of company owners who decide to embrace cryptocurrencies in 2021.

Lexie is a digital nomad and graphic designer. If she’s not traveling to various parts of the country, you can find her at the local flea markets or hiking with her Goldendoodle. Check out her design blog, Design Roast, and connect with her on Twitter @lexieludesigner.

Content is originally posted at https://www.pxmediainc.com/cryptocurrencys-huge-impact-on-businesses-in-2021/