Wednesday 24 January 2018

Finding The Ideal SEO Writer will Boost Your Website Traffic

seo-writer
An SEO writer develops content that is optimized for search engines like Google, Bing, and Yahoo. When content is optimized for SEO, the search engines can easily identify the relevant keywords and phrases which can boost the organic search results and traffic to your website. While content is and has been the key to boosting the rank, it’s important to find the best SEO writer that will help increase your ROI.
SEO Writing can be either GOOD or BAD. Can you tell the difference?
Good SEO writing will help your website and boost the ranking while Bad SEO writing can hurt and you rank would of course drop. You need to understand the difference before you hire the SEO writer. Don’t hire a writer who might end up damaging the success of your website through poor writing. Make the wrong decision and it can ruin the domain authority, reduce the traffic or worse, your site may be penalized by Google. Never forget any drop in rank could take months to repair.
How do you know if Search Engines don’t like your content?
Search Engine Algorithms work based on a high percentage favoring keywords and content. What would happen if search engines didn’t follow structure but instead delivered only content to the users because of keywords? The main concept of SEO and SEO writing is to provide value to the users query and by boosting the page rank through keyword relevancy, sentence structure, site performance, speed and many another optimization strategies. Otherwise search results could be anything and nothing at the same time. Basically the search would be useless.
How Google and other Search Engines think
Search engines always aim to deliver the best content to the users based on relevance of the content, authority of the site, trust factor and the user engagement. Though Search Engine Algorithms are designed to detect the best content, keyword stuffing, hiding keywords, spam linking do not boost the traffic and eventually, your website loses its Value. Google’s AI is much smarter than you think.
If you are looking for an SEO writer, you need an SEO WRITER who can boost your investment for your business and website.
How to find the ideal SEO Writer for your business?
Most businesses offer less pay for their SEO content without considering the heavy drawbacks. Horrible articles will not help you in winning the best placement in search engine ranking. A good writer understands how to create content that is meaningful and error-free. Eye catching and entertaining to read. They will take care of the punctuation, dialogue flow and grammar which is essential for good content. Finding the right writer takes time, so be patient.
A Writer who knows how to work closely with the SEO expert
Good SEO Writer knows how to work with your SEO expert. They should talk, discuss and define the content by working together. The results will be good only when the writer coordinates with the SEO expert to make sure all needed content flows. An SEO writer is not the same thing as an SEO expert. Writing is only about 50% of the rank boosting effort. Hiring a team is always best.
A Writer who writes for readers rather than for Search engines
A writer knows that his content is posted on the internet for search engines to crawl and to help rank the website. However, as a good writer, the focus must be on the readers who will experience the writing rather than the search engine algorithm that blindly rank the website. Customers/readers should be the first priority for writing and the second priority is on SEO aspects. As noted above,” Google is smart.”
A writer who understands the needs of the audience
As discussed earlier, a good writer writes for people, humans, you and me. How do they achieve this? Undoubtedly by doing research on their readers and the subject of the content. A writer would be considered excellent only if they are able to write articles that interest the reader. Keeping an eye on bounce rate is a good tool to measure how your audience is reacting to the content. Understanding the needs of the audience is essential to being a good SEO writer.
Understands the trends of SEO but not as an SEO expert
A good writer need not be an (overall) SEO expert but should have a good understanding of SEO. The writer should be able to use the keywords naturally without stuffing them. Keywords must be placed in the title, in the first paragraph, and in the heading. A good SEO writer knows how long the content needs to be and should be able to avoid unnecessary elements that can hurt the SEO effort. It’s good to avoid writers who do not have basic SEO knowledge.
A writer who can deliver viral content
A good writer is not someone who just delivers quick articles. They take time to understand the trends and the need for the client. They write viral content that people would love to share. Every business needs a writer who can write exciting contents that will go viral on different platforms.
A writer who understands the Art Of The Headline
Content is normally self-promotional so writers need to write content that has meaningful headlines that stands out and grabs the readers attention. Content should have enough personality that it connects easily with its readers. You can try playing with it, make it fun or trick the mind. If you can get the reads interest from the headline you have a much better chance of them continuing to read.
Overall, an SEO writer should be able to create content that is meaningful for the readers and follow any existing marketing material & branding. Just remember that good writers aren’t cheap. If they are, your barking up the wrong tree. Saving money now will cost you 10x more later.
Distributed by PX Media
Media Contact
Company Name: PX Media
Contact Person: Douglas
Email: douglas@pxmediainc.com
Phone: (626) 390-1082
City: Pasadena
State: CA
Website: www.pxmediainc.com

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Tuesday 16 January 2018

Easy Tips To Optimize Your Local SEO Marketing In 2018


Almost every business is practicing SEO however small and local business need to rely on SEO to build a complete online presence and increase their exposure. The rules of SEO keep changing and its essential for every business to grow along with the new trends and strategies. Here are proven tips and tricks to kick-start your local SEO marketing in 2018.

Search engine changes the way it delivers the content to us. The role of a search engine is to provide relevant contents and results to every query based on search history, browsing behavior, location and other patterns. This eventually means that local search results are more important than ever.

If your business makes it to the top of the results for a relevant keyword and location, you’ll generate more visitors, leads and make sales from your website. Local business competition is higher than ever and you need to be on the top of the search engine in order to capture the leads.
 
Online Directories To Improve Local Search

Most users trust the local search results for finding local businesses. The best way to get your business high in the Search engine rankings is to create strong content on business directories. Every small business should list their business on business directories. "Business name, address, and the phone number" are the important information that should be present. The NAP should be consistent in every directory. You must check the spelling and other information before publishing them.

CitySearch, Merchant Circle, Yelp are some of the directors you can use to publish the company information.

Reviews And Ratings From Customers

Reviews are essential for every business. Most of the customers are active on every social media platform and it's not difficult to get more reviews. You must encourage the users to review and rate the product and respond to their reviews right away. You need to stay connected with the customers by listening to their feedback and answering their queries.

Reviews are the online word-of-mouth marketing technique that brings more visitors to your website. Monitoring the Facebook Page and Google Business Page is essential. Most customers look for your Facebook Page or Google my business listing to know the address or contact details so you have to pay more attention. There are many tools that would help you manage all the social media account on one dashboard. HootSuite is one of the useful tools that help you manage almost every social media account.

A 100 percent user-generated customer review can bring a lot of business. Google trust your page based on the reviews so it is important to enable your reviews and ratings to the SERPs.

Use Local Structured Data/Schema Markup

Business owners have to add/include the Schema markup to the website code. This allows the search engines to get more details about your business website. This schema markup can be added to the website through HTML Microdata. If the businesses set this data correctly, they have better chance to get higher ranks on search engines. Google Structured Data Testing Tool will help you test the installation of the markup on your website.

There’s going to be a rise in the Voice search in 2018 so this Schema markup can help you optimize the voice search. Virtual assistants like Google Assistant, Cortana, Alexa, Siri will help you find the local businesses through voice search.

Do Not Forget The Basics
  • Page title
  • Meta Description
  • URL of the page
  • H1, H2, H3 tags
  • Image Alt Text
Title tags and meta descriptions are the best HTML elements that describe the content on SERP. Google has improved the width of the search results which means you have more space to write longer title and meta description. This gives you the advantage to describe the business in a clear manner. In the sea of competition, you must ensure the meta description and title are unique and the keyword is placed correctly.

Writing content concentrating on the Local business is also an added advantage. Ensure you optimize your local search engine with the latest update and trends and be sure your business is ready to face the Local SEO challenges in 2018.

Distributed by PX Media

Media Contact

Company Name: PX Media
Contact Person: Douglas
Email:
douglas@pxmediainc.com
Phone: (626) 390-1082
City: Pasadena
State: CA
Website:
www.pxmediainc.com
 



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